Trinity

Trinity Mirror is the UK’s leading local newspaper publisher, with hundreds of local newspaper titles reaching an audience of millions of daily readers.

With growing demand from their local business customers for online advertising opportunities, Trinity Mirror needed to deliver a fully integrated local business directory solution and work with their local sales centres to add a digital classifieds product into their ratecard.

Working with the Scoot sales team and making use of their cutting edge CRM and Sales Provisioning system, and with our design agency partners Storm ID – a leading software development house, we specced and delivered a fully integrated local business directory and sales platform that calls the Central Index API to provide hyperlocal directory pages for all the Trinity Mirror titles.

The local directory solution is now a core part of the Trinity Mirror digital revenue model, delivering millions in revenue and in its third year of growth.